Agricultural production such as rice cultivation is well developed in Niigata Prefecture. The area around Uonuma is known for producing the Koshihikari variety, widely considered to be the highest-quality rice produced in Japan. And there are also many specialty products such as sake and rice crackers.
Niigata is one of the heaviest snow fall areas in Japan. And there are many ski resorts such as Naeba Ski Resort. In addition, Niigata hosts the Fuji Rock Festival, an annual event held at Naeba Ski Resort. This event features more than 200 Japanese and international musicians. It is one of the largest outdoor music events in Japan.